Because the ingredients MixedUp Mules use are all-natural, they tend to settle. So while giving the can a rotation or two to mix things up could have been seen as a negative, we turned it into a positive. By giving a can of Mixed Up Mules a twist, you turn a regular situation into a better one. Concepted around three key audience types and shot with multiple final executions in mind, we helped a small, never heard of brand grow and even find their way into national distribution.

 

Creative Director

​Director

Director of Photography

Editor